Madeleine

30th April 2013

Yesterday I was at Central St Martins for a pivitol crit for the graduating students. Having come back down to earth after showing their work during Milan design week as part of Tom Dixons MOST, it is now time for self critique and the final push to their show which is on June the 18-23rd June. The shows are being split into two parts this year and Textile futures is showing as part 2.

What is very exciting is that there are some amazing projects that are being developed this year. One particular project that has evolved in a truly beautiful manner is Scent-ography: A post-visual past time from Amy Radcliffe.

Amy's project has been widely blogged about since it was shown in Milan, but it does not seem to have been given the narrative and the explanation it deserves.

Questioning 'How can we archive personal memories through captured scent?' Amy is drawing parallels to the way that we consumed our memories through photography in a pre digital era drawing comparisons with lomography and 35mm film. Photographs were precious and faded with time.

Utilising the headspace technology to capture 'scents' Amy's project explores the poetic narrative of the time it takes to capture the scent and considers how in the future we will 're-experience the moment' through the emotions that a scent captures.

Her device is beautifully crafted using ceramics, leather and blown glass - all skills that she has acquired during the project to enable her to develop a sensitively designed analogue system that would allow us to capture scents - one that could in turn profoundly change the way we experience scents in our daily life engaging with our memories in an entirely new way.

Titled 'Madeleine' Amy makes reference to Proust and his works 'In search of lost time' where he explores the experience of 'Involuntary Memory' - one that Amy believes her device will elicit.



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I use this blog as a notebook of inspirations – I post things I see and like and thoughts of mine. I don't revolve around a singular topic and neither does this blog. Everything and anything is relevant


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