Emily Cole


Emily Cole


Emily Cole


Emily Cole


Ruby Wilson


Ruby Wilson


Ruby Wilson


Adhocism Part 3 - Design Activism

11th June 2014

Taking a more design activist approach to sustainability and exploring the TED 10 that 'encourages designers to leave behind the product and work creatively with the consumers and society at large' - acting as social innovators both Emily Cole and Ruby Wilson carved out a narrative to underpin their view on sustainability.

Taking an emotional perspective that would reduce the desire to consume (TED number 8) as well as design activism, Emily is encouraging sensorial and social interaction as well as immersive experience through her design which she hopes will result in a new value and longevity to be found in the mundane.

Drawing parallels with how food brings people together and the idea that community is in itself a resource that is a sustainable requirement of modern society, she hopes to translate the importance of emotional connection through a DIY kit of alternative tools with which to eat. Mixing up materials and colour her project proposes a tactile interaction.

Users are brought together to design, engage and connect with each other whilst at the same time the act of creating imbues a new found sense of worth in a product that would usually be over looked and easily discarded.

Citing herself as a design activist drawing attention to increasing light pollution levels, Ruby Wilson created her project around a fictions letter from the moon to the human race highlighting the fact that earth is lit both day and night which is not how nature intended it.

Touching on a very important subject and one that is affecting earths natural rhythm and causing destructive effects, she has designed future scenario offering up solutions to capture and re play with light in the urban environment.

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I use this blog as a notebook of inspirations – I post things I see and like and thoughts of mine. I don't revolve around a singular topic and neither does this blog. Everything and anything is relevant


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